Cable Is Dying - Netflix is the video streaming market leader both in terms of revenue and number of subscribers. Currently, the company has more than 200 million users worldwide.
As a pioneer in the space, Netflix (NFLX)-free reports can be credited with starting an ongoing movement fostering new habits in media consumption. Over the past few years, the trend has only strengthened.
Cable Is Dying
Streaming video adoption is accelerating worldwide, which should increase Netflix's revenue over time. Today, Mavenflix looks at key data that show how this phenomenon is happening.
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The streaming sector, mainly OTT, which has been affected by the pandemic, has become less relevant in the last one year. The CAGR (Compound Annual Growth Rate) in this space is expected to exceed 10% over the next three years.
As streaming services take off, TV operators are at a loss. The latest CAGR, in fact, is now estimated to be negative. More people are expected to switch from traditional television to OTT options in the coming years. See the chart below.
Pay TV is becoming increasingly rare in American homes. As of 2020, about 25% of households in the country have canceled their TV subscriptions. See the chart below.
Looks like this trend will continue. By 2024, 35% of all households are expected to drop the cord for streaming players like Netflix.
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Advertisers are also taking note of this dynamic. As of 2020, more than 50% of companies have cut their linear TV advertising spend, and nearly 60% have increased their advertising allocation to cable and streaming services.
It could be a transformative force in the streaming industry for years to come. As TV viewership continues to shift from linear to cable and cable to streaming, players like Netflix will also find opportunities to monetize advertising.
Wire cutting has been going on for years, but this process is not over yet. As linear TV continues to decline and cable TV follows suit, the demand for streaming will continue to grow. Beneficiaries could include space leader Netflix, as well as investors in its stock.
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(Disclaimer: This is not investment advice. The author may be one or more of the stocks mentioned in this report. In addition, the article may contain affiliate links. These affiliates do not influence the editorial content. thanks) Ask Is Cable TV Dead? shall we see the sun If you were born before 2000, we're not inclined to guess. Cable television has been an essential part of American life since it first appeared in the 1960s.
Now, thanks to streaming, we have more ways to watch TV than ever before, and many more people are joining these new services. Many people wonder whether we are entering the last era of cable television. Is it true? Is Cable TV Dead? If not, what's keeping it? Has the COVID-19 pandemic changed people's outlook?
We have answered these and other questions below. Read on to find out if we are really witnessing the death of cable TV.
Check out the following statistics to get an idea of the state of the cable TV industry in 2021:
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These figures show that cable companies are not doing well. More people are cutting the cord than ever before.
The data also shows that the coronavirus pandemic has accelerated the pace of cord cutting. This could be due to financial necessity or the fact that more time at home has forced people to rethink their entertainment options. More people opted to ditch cable in 2020 than in any previous year, the lowest ever.
The United States, with approximately 90 million pay TV subscribers, is the third largest market for cable television in the world.
China is the largest (342 million customers), followed by India (112 million customers). But while it ranks third on the list in terms of subscribers, North America, which includes Canada and Mexico, accounts for about 57 percent. share of global income.
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This tells us one thing: Cable TV is more expensive in the US than in other, more populous countries. If it were the same or cheaper, we would expect Asia to be the revenue leader in cable TV, but it is not.
This fact is important because it contributes to the decline of cable television in the United States.
In short, people are fed up with cable bills that have tripled the rate of inflation, so they are leaving cable and switching to other services that pay more and less.
The United States is set to see the world's biggest drop in cable television revenue. In fact, the US market share is expected to fall below 50 percent by 2023, a shift driven by the rise of cable television in the rest of the world.
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Does This Mean Cable TV Is Dead? Not sure, but he's definitely struggling, and he's probably dying. However, no expert is arguing that cable TV is taking off anytime soon.
For example, we reported a 32 percent increase in the total number of people who fell cables in 2017-2018. That's a huge number, but it's worth noting that we saw a 46 percent increase in the number of people giving up cable last year, which means cord-cutting may actually be slowing.
We hesitate to say that cable television is dead because there are a large number of viewers and many networks and TV shows that only air on cable. As a result, until these programs become available through some other medium, we can expect some form of cable television.
However, we don't know if people are paying for cable to access these networks. They may have cable and may be able to watch these shows, but if they cancel their subscription, they may not.
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To get an idea of whether this may be the case, take a look at who is paying for cable television and who is watching it.
One way to tell whether cable TV is dead or not is to look at who pays for cable TV, and unfortunately, things don't look good for cable companies. For example, consider:
These numbers make sense when you stop to think about them. Young people pay less for cable because they are more used to alternatives, mainly streaming services, so they can "cut the cord" and avoid paying cable bills.
Additionally, when we look at what people watch when they tune into cable, we mostly see news channels. Young people want to get their news elsewhere, and this gives them little incentive to pay for a cable subscription.
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Overall, the data supports these claims. Here's a look at who pays for Netflix by age:
This suggests that things are looking really bad for the cable companies. Their core market -- the elderly -- is getting older. Young people are willing to pay more for streaming services than cable to make up for the lost income of the elderly.
Of course, things may change. Still, the trend appears to be sloping downward for cable companies right now.
Another way to route your cable network is to look at the location of the major companies that provide this service in the United States. There are over four hundred cable television providers nationwide, but four companies control most of the market. They are AT&T, Comcast, Dish Network, and Charter.
Proof Cable Tv Is Dying: Comcast Lost 732,000 Customers Last Year. Now They Are Raising Prices?
Other companies include Verizon, Google Fiber, Frontier, Cox Communications, and many more, but United; They make up only 12.9 percent of the market.
Here's a look at how the cable TV industry is broken down, along with some statistics on each.
AT&T is the largest cable television company in the United States, as it owns the standalone U-verse as of 2015, as well as its proprietary service DirecTV.
However, this meant that AT&T, as the largest provider, suffered the biggest loss in subscriber numbers. In Q4 2020 alone, AT&T lost over 600,000 customers. During the year, they lost 16 percent of their video subscriber base.
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These are staggering numbers, and while AT&T remains a profitable company thanks to its many other services, it is slowly losing the cable TV market.
Comcast, which sells Xfinity cable television products, is the second largest cable television provider in the United States. he's saying goodbye to her too
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